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Why Isn’t My Home Selling?

by Janelle Pfleiger

If you’re a seller and have had your home on the market for a while without any promising showings that may be an indication that some changes need to be made with how your home is being marketed. It is especially important to make sure your home stands out among the other inventory on the market. Seriously ask yourself why a buyer would choose your home over all the other homes for sale.

First, check out who you are competing with. If a large portion of homes in your market aren’t selling, you need to look up the homes that are pending sales and see how your home compares. You need to know what is happening in the market right now and pending sale data will be your best indicator.

Second, make sure you have a good number of quality photographs of your home out on the market. Homes that are listed with only one photo will be passed by, but homes with dozens of good photographs get noticed. Also, keep your photos fairly simple. For example, if you have similar bedrooms in your home, focus on showcasing your master bedroom. Of all of the rooms in the house, make sure you have several photos of the kitchen, which is generally the most viewed area of the home.

Third, ensure that your home is being marketed through several different methods. When your marketing material does catch the attention of potential buyers and they come to see your home, get some feedback about what they liked and disliked about your home. Make adjustments to overcome any disliked features of your home.

Fourth, if you do hire an agent, make sure it’s somebody who is competent, experienced and honest. The easiest way to find an agent is through referrals from family and friends. When interviewing agents, first find out about his or her marketing plan before discussing home pricing and commission.

Fifth, and finally, price your home right. To avoid overpricing your home, look at comparable sales in your market. You will need to make adjustments for square footage and location.

Importance of Home Staging

by Janelle Pfleiger

This morning I came across a great article from the Times that discussed the importance of home staging. The article, To Sell an Apartment, No Detail is Too Small, attempted to put a dollar value on simple staging and repairs with examples from NYC agents and their listings. Obviously the housing market in Anchorage is going to be quite different than in NYC, but there was one important point the writer made that I use as a main marketing piece for my business frequently…buyers aren’t buying a home, they are buying a LIFESTYLE:

An expensive shoe closet: worth every dollar. Michele Kleier of Gumley Haft Kleier has found that when buyers walk into a closet filled with Christian Louboutins, they are likely to pay more of a premium that what the seller spent on her show collection. She advises sellers, “You can buy 25 pairs of designer shoes, put them in your closet, and they’re going to get more than you spent on them.” That’s because, Ms. Kleier said, “people want to step into your life.”

As a seller, it is important to keep in mind that small details can either turn a buyer away or draw a buyer in. It really is amazing how attention to detail can determine whether a home will sit or sell. I encourage you to check out the article (by clicking on the hyperlink above)!

Displaying blog entries 1-2 of 2

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Janelle Pfleiger
RE/MAX Dynamic Properties
3350 Midtown Place
Anchorage AK 99503
(907) 257-0156
(907) 242-0076